What is up with Yahoo Publisher Network

Since I have a number of websites, I use some different advertising platforms. Once such platform is Yahoo Publisher Network.

Recently, I put a tracking script on a number of blogs and websites that is available from MyBlogLog.com (yeah!its owned by Yahoo!). One site I have gets between 1000 and 1500 page views a day. I was wondering for a while now why Yahoo! only gets 1 to 3 clicks a day. These earnings always seem to be very poor, 6 cents to 23 cents a day.

After putting the script on that site, I was showing 14 clicks the first day, 9 clicks a second day, and then 14 yesterday.

I sent a note to Yahoo Publisher Network advising them that I believe their reporting system, or atleast with my account, was not reporting the proper amount of clicks. They got back to me to say "their reporting system is currently working properly and can tell when people falsely clicked or clicked accidentally.

All I can say is that is a lot of accidental clicks. The amazing thing is that all clicks for ads other ad networks come up 100% as reported through the tracking script. That includes Adsense and Adbrite.

If this continues, I will just have to remove Yahoo Publisher Network from all blogs and sites. I guess I would lose that 6 to 23 cents a day but I think I will survive.

Here is two actual screen shots from yesterday showing why something is seriously off on the reporting.

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I just started using Bidvertiser on a few websites and blogs. Compared to Google Adsense one feature stands out. When you check out what advertisers are paying per ad, you can accept or deny their ads. Naturally, I declined all the six and seven cent ads and only kept ads that were paying 25 cents and above. Some even pay over $2 a click.

Google Adsense seems lately to be acting kind of funny. This blog among others I have listed in a MyBlogLog account. With that I can tell where people are coming from, what pages they viewed, and also what they clicked on. Here is the strange thing with Adsense. Within the past week, a Google Adsense ad was clicked on six times, this is over different days and on different blogs or sites. Of course, when checking my Google Adsense account the next day, no clicks are shown. Where did they go? I also notice most clicks anymore are only coming in at 4 cents, 6 cents, etc. At that rate, it pays to be able to use other PPC sites like Adbrite and BidVertiser.

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