Here is an interesting article about colors and using them on a website.
Colors are very important as this article demonstrates.
Web Page Design Instruction - The Vital Role of Colors
By Brian McGregor
I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. This instant opinion is created subconsciously. It happens automatically within the visitors mind. This happens automatically, and you might wonder why. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. In fact, their instant opinion is formed before the visitor will have read a single word of your copy.
It doesn't matter either, whether the quality of the images on your website are of the highest. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You may have guessed there is something subliminal at work here. In a way, that is right. Immediate opinions are formed by visitors to every single website. This may surprise you, but the answer is colors. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.
The spooky thing about this is that as a web page viewer we can do nothing about this. Colors evoke an intuitive reaction which we have no control over.' The feelings evoked by colors are automatic, and there's no way we can avoid them. This is one of the reasons why companies can invest millions in getting the colors exactly right for their products and marketing promotions. Big companies realize that colors are a psychological feature, and they can influence our reception of their marketing. Companies fully appreciate that the use of the correct colors can be critical in the success of their products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.
The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But don't despair. By using a different color scheme it is quite possible to influence your web page visitor to react positively to you and your offering. This isn't a new discovery. The psychological power of colors is well known in the offline marketing world. It's been around with us for decades. No matter who we are, emotions are conveyed to our subconscious through the use of colors.
What we need to do in our website design is to ensure the color combination on our web pages convey a positive feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list gives an idea of the emotions associated with their respective colors:
RED
Danger, love, leadership, sense of power, excitement, energy, strength etc
ORANGE
Courage, playfulness, confidence, cheerfulness, friendliness, comfort, steadfastness etc
YELLOW
Amusement, intelligence, caution, organization, joy, curiosity, brightness etc
GREEN
Health, healing, money, nature, food, harmony, life etc
BLUE
Peace, love, stability, acceptance, trustworthiness, patience, tranquility etc
PURPLE
Wisdom, dignity, royalty, nobility, luxury, independence, ambition etc
BROWN
Tribal, earthiness, comfort, durability, reliability, nature, primitive etc
BLACK
Sophistication, formality, power, elegance, wealth, dramatic, style etc
WHITE
Simplicity, goodness, innocence, cleanliness, fresh, easy, purity etc
Finally, be aware that your website color scheme should reflect the product or offering you make. The subconscious mind of your visitors will automatically relate the color of your page with the message that's on it. If you give out a mixed message in terms of color and offer, the subconscious mind will not even attempt to reconcile the two. Which means, your visitor will be lost. You should spend time in determining what are the right colors for your web pages. Try and make sure your colors and message are in harmony. If you do this, your website will produce the results you're looking for. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.
About the author
Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If you're interested in web page design instruction, CASH COLORS shows how to make your web page colors work for you, as opposed to against you. http://www.cash-colors.com
This article was found at WellWisher.org.
Monday, May 21, 2007
Thursday, May 10, 2007
Great New Opportunity for Webmasters
Recently, I came across another company you can join to generate additional revenue.
AzoogleAds.com gives great revenue to owners who display their client's ads on websites.
Depending on the offer. You can get between 30 cents to $80.00 when a user clicks the ad and gives their email address or signs up for a program.
AzoogleAds.com has an easy to use interface and the code is simply copy/paste.
You can also easily track impressions,clicks,actual leads and signups.
Publishers are also eligible for rewards that at this time come in gift certificates if they generate enough revenue.
To check out AzoogleAds yourself, click Here.
AzoogleAds.com gives great revenue to owners who display their client's ads on websites.
Depending on the offer. You can get between 30 cents to $80.00 when a user clicks the ad and gives their email address or signs up for a program.
AzoogleAds.com has an easy to use interface and the code is simply copy/paste.
You can also easily track impressions,clicks,actual leads and signups.
Publishers are also eligible for rewards that at this time come in gift certificates if they generate enough revenue.
To check out AzoogleAds yourself, click Here.
Tuesday, May 1, 2007
How do you make money on a website?
How do websites generate revenue?
When you have a website, you have a number of available options to generate revenue. No matter what options you choose, having a good amount of traffic is the key. The more users and visitors you have increased the chances of generating revenue.
Having a subcription site is the most direct. Websites that use subscriptions charge a user a weekly, yearly, or annual fee for the use of the site and its contents or digital products like downloads. Some sites would include dating sites, newspapers, sites that give technical information, or sites that allow users to download software of applications. Users normally pay through credit or debit cards. A user will normally pay through a thirdparty processor such as PayPal, 2Checkout.com, CCBill.com, etc. These processors allow for an easy and secure checkout process for the user. With today's rapid amount of online fraud having a secure and trusted online transaction processor is a must. Before settting a prices for your goods or services, be sure to checkout what the rates are for your goods and services. Keep in the mind that if you have a new site, it takes time to build up a customer base and for users to trust doing business with you.
Pay Per Click Advertising is an easy to implement and can be quite profitable. With PPC advertising, you sign up through a site such as Google Adsense, Yahoo Publisher Network, or maybe Adbrite. By placing generated code within your webpages, ads will match up to the content on the pages. Enough revenue can be generated to pay for your hosting fees or perhaps allow you to make a full time career out of being a webmaster. Once again, alot comes down to good quality traffic and keeping users interested in your site. Be careful though, since the ads that match up can be from competitors who will have your traffic, and business, directed to their site for purchased you may be misssing out of. If you sign up for this, be sure to read all the terms and policies of the company you decide to go with.
Selling ads directly on your site is the third option where you charge a business or website advertising space on your site for money. This really only pans out for larger sites with huge traffice. Still, you can put on your site a "Advertising" page or advertise your space through Adbrite, for example, where you can great exposure for selling ads and even setting your price for ads.
No matter what you decide, you should be able to generate some income. Even if it just pays for the hosting. One of the most important factors of having any site is to have one where the site is about something you have interest in or expertise.
When you have a website, you have a number of available options to generate revenue. No matter what options you choose, having a good amount of traffic is the key. The more users and visitors you have increased the chances of generating revenue.
Having a subcription site is the most direct. Websites that use subscriptions charge a user a weekly, yearly, or annual fee for the use of the site and its contents or digital products like downloads. Some sites would include dating sites, newspapers, sites that give technical information, or sites that allow users to download software of applications. Users normally pay through credit or debit cards. A user will normally pay through a thirdparty processor such as PayPal, 2Checkout.com, CCBill.com, etc. These processors allow for an easy and secure checkout process for the user. With today's rapid amount of online fraud having a secure and trusted online transaction processor is a must. Before settting a prices for your goods or services, be sure to checkout what the rates are for your goods and services. Keep in the mind that if you have a new site, it takes time to build up a customer base and for users to trust doing business with you.
Pay Per Click Advertising is an easy to implement and can be quite profitable. With PPC advertising, you sign up through a site such as Google Adsense, Yahoo Publisher Network, or maybe Adbrite. By placing generated code within your webpages, ads will match up to the content on the pages. Enough revenue can be generated to pay for your hosting fees or perhaps allow you to make a full time career out of being a webmaster. Once again, alot comes down to good quality traffic and keeping users interested in your site. Be careful though, since the ads that match up can be from competitors who will have your traffic, and business, directed to their site for purchased you may be misssing out of. If you sign up for this, be sure to read all the terms and policies of the company you decide to go with.
Selling ads directly on your site is the third option where you charge a business or website advertising space on your site for money. This really only pans out for larger sites with huge traffice. Still, you can put on your site a "Advertising" page or advertise your space through Adbrite, for example, where you can great exposure for selling ads and even setting your price for ads.
No matter what you decide, you should be able to generate some income. Even if it just pays for the hosting. One of the most important factors of having any site is to have one where the site is about something you have interest in or expertise.
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