Infolinks for Advertising

I recently started using another advertising platform - Infolinks.

Its CTR and CPC is very similar to Kontera and Adbrite. On average, most clicks pay 4 to 5 cents for me. This is contextual advertising, so the content would have a lot to do with what ads appear and what you may earn from a click. It seems most of my sites and blogs do not possess high paying keywords that correspond to the clicks.

Now I have had a few 50 to 75 cent clicks which would be nice to have all the time.

The report center in Infolinks is very simple and straighforward. You have two choices with the reports available - Daily detail and Summary Only. The report center is not very advanced and doesn't allow such things as what url the viewer was on when they made a click or what keyword the ad corresponded to as Kontera has.

Basically, it will just show how many impressions per site and how many clicks. It also shows your CTR percentage and eCPM earnings, and of course earnings at the very end.

I find that having more than one advertising platform were website or blog has its advantages.

Infolinks also has what they call Page Related Tags, which I find are appealing to users. They are a series of related tags to the content that appear horizontally. When a user hovers over them, an ad will appear. You just take a simple snippet of code and place it where you want the tags to appear. Very simple to do.

If you are looking for another advertising platform, give Infolinks a try. You will have to submit an application, so try to use your best site or the site with the most traffic. My application was approve in about 2 days. Just be aware that you must get approval for domain based websites before you can put advertising code on the site. If you have a Blogger site/blog like this, you can just add code by going through the integration guide.

What is up with Yahoo Publisher Network

Since I have a number of websites, I use some different advertising platforms. Once such platform is Yahoo Publisher Network.

Recently, I put a tracking script on a number of blogs and websites that is available from MyBlogLog.com (yeah!its owned by Yahoo!). One site I have gets between 1000 and 1500 page views a day. I was wondering for a while now why Yahoo! only gets 1 to 3 clicks a day. These earnings always seem to be very poor, 6 cents to 23 cents a day.

After putting the script on that site, I was showing 14 clicks the first day, 9 clicks a second day, and then 14 yesterday.

I sent a note to Yahoo Publisher Network advising them that I believe their reporting system, or atleast with my account, was not reporting the proper amount of clicks. They got back to me to say "their reporting system is currently working properly and can tell when people falsely clicked or clicked accidentally.

All I can say is that is a lot of accidental clicks. The amazing thing is that all clicks for ads other ad networks come up 100% as reported through the tracking script. That includes Adsense and Adbrite.

If this continues, I will just have to remove Yahoo Publisher Network from all blogs and sites. I guess I would lose that 6 to 23 cents a day but I think I will survive.

Here is two actual screen shots from yesterday showing why something is seriously off on the reporting.