Infolinks for Advertising

I recently started using another advertising platform - Infolinks.

Its CTR and CPC is very similar to Kontera and Adbrite. On average, most clicks pay 4 to 5 cents for me. This is contextual advertising, so the content would have a lot to do with what ads appear and what you may earn from a click. It seems most of my sites and blogs do not possess high paying keywords that correspond to the clicks.

Now I have had a few 50 to 75 cent clicks which would be nice to have all the time.

The report center in Infolinks is very simple and straighforward. You have two choices with the reports available - Daily detail and Summary Only. The report center is not very advanced and doesn't allow such things as what url the viewer was on when they made a click or what keyword the ad corresponded to as Kontera has.

Basically, it will just show how many impressions per site and how many clicks. It also shows your CTR percentage and eCPM earnings, and of course earnings at the very end.

I find that having more than one advertising platform were website or blog has its advantages.

Infolinks also has what they call Page Related Tags, which I find are appealing to users. They are a series of related tags to the content that appear horizontally. When a user hovers over them, an ad will appear. You just take a simple snippet of code and place it where you want the tags to appear. Very simple to do.

If you are looking for another advertising platform, give Infolinks a try. You will have to submit an application, so try to use your best site or the site with the most traffic. My application was approve in about 2 days. Just be aware that you must get approval for domain based websites before you can put advertising code on the site. If you have a Blogger site/blog like this, you can just add code by going through the integration guide.

Blogging. Will it attract traffic to my site

Will adding a blog attract more traffic

This is a good question. Like many things though, it requires work. If you are going to add a blog, then most likely you will want to blog about subjects related to your site. Google considers subdomains to be like a separate domain from your main site.

So if your site is e.g. http://www.example.com, you could create a subdomain for your blog like e.g. http://blog.example.com. You could also name you subdirectory what your interests or the content is about like http://my-interests.example.com.

Like so many things when it comes to webmastering and web seo, results will not be overnight. More work is needed to make your blog visible to others and having it indexed by the search engine. To start, we would definately put a link on our homepage to the blog. We can also get it listed on such blog site as Technorati, My Blog Log, and Blog Catalog just to name a few.

Good content and having some expertise in your subject is what will attract visitors and also keep them coming back. Adding great articles is the main way to getting traffic. If your blog is good enough, people will also tell other people about your blog. So, just keep adding that content and watch the traffic increase.

A goog platform to use is Wordpress. Worpress is easy to install and configure. Wordpress also has tons of addons and themes that are easy to install.